Corporate Identity

Steam is an online game distribution software created by the Valve Corporation. Although Steam’s logo is iconic in the gaming world, its iconography does not reference anything to do with gaming, but rather the naming system of the company (Valve, Steam, etc.). With this rebranding, the new identity references the WASD keys from a standard PC keyboard, which are a key combination used throughout most PC games.

Original Identity

New Identity


Symbol Only

Business Card

New Website

Magazine Ad

Steam Controller Branding

Steam Link Branding